Savannah Space has transformed local craftsmanship into global luxury. Was there a specific moment where you felt that sharing about your brand was necessary for the community you were building, especially as an African woman?"
I wouldn’t say it was a single defining moment. It was more of a quiet realisation over time that Africa, as a continent, is stepping into its moment, and we, as Black Africans, have a responsibility to own and shape our narratives.
There is something incredibly powerful about showing the depth of what is being created here. The innovation, the craftsmanship, the culture, the beauty. It’s not just about shifting global perceptions away from the one-dimensional, often negative stories we’ve been boxed into. It's about how we see ourselves and ultimately how we want future generations from this continent to view themselves. We want them to understand that their continent is strong, expansive, innovative, and full of opportunity. This way, they will understand that they hold these characteristics.
How do you balance creating content for TikTok with running a business, and how do you measure the impact of your knowledge-sharing?
Balancing the two isn’t easy. Both demand a lot, and there are definitely moments when it feels like one is pulling against the other. What’s helped me most is being extremely organised and planning ahead. I create a content schedule, so I’m always clear on what I need to film and when, which takes away a lot of the daily decision-making. I also dedicate one hour every morning specifically to content. That structure has been key in helping me stay consistent, even on busy days.
In terms of impact, I measure it in a more personal way. It's in the messages I receive, especially from young women sharing how much they’re learning or how something I’ve said has resonated with them. Those moments mean everything to me. It’s honestly such an honour to be part of someone’s growth in that way.
In a sector where women are underrepresented, your content acts as a ladder for other female creative entrepreneurs. How do you strike a balance between living the 'Give To Gain' philosophy (honestly sharing about your business mistakes) and the need to appear as a confident, capable leader in the furniture and design industry?
Oh, this is a great question as it perfectly summarises a big dilemma I face. As a luxury brand owner, confidence is a big part of the job. It really does shape how people experience your work. But at the same time, you’re human, things don’t always go to plan, and there are moments where you feel a bit unsure. What I try to do is reframe those moments as reflections rather than struggles. Because the reality is, every business owner goes through that.
I’m also quite intentional about when I share. I don’t tend to share things while I’m still in the middle of figuring them out. I’d rather take the time to move through it, understand it, and then come back and share what I’ve learned. It just allows me to show up in a way that still feels honest, but also considered, and hopefully more valuable to the people following my journey.
From Savannah Space to the Global TikTok Discover List, your growth has been incredible. Looking back, is this the impact you imagined you’d have? Many women aspire to follow in your footsteps but aren’t sure where to start. What is the one piece of advice you would give to help them gain clarity on how to tell their own brand story?
I’m so incredibly grateful for the community I’ve built on TikTok. I never imagined I’d be seen as a source of inspiration, but I carry that responsibility with so much honour. I say this all the time, but I truly believe we’re in the middle of an African renaissance. And we need more African business owners, entrepreneurs, artists, leaders, more of us sharing our journeys and showing what it looks like to contribute to that.
If I had to give one piece of advice, it would be this: be unapologetically yourself. There is no one else like you, and there never will be. That’s your edge, lean into it.
For International Women’s Day, how do you see women supporting each other in business and creative industries across Africa, and why is that important?
Whenever I’m faced with a challenge, I always look for women who have dared to dream or taken big risks. There’s something so powerful about seeing someone who looks like you doing something incredible; it makes you realise you can do hard things too.
I would really love to see more African women sharing the risks they take, not just the outcomes, but the courage it takes to even try.