Golf is undergoing a cultural comeback in Australia, with #GolfTok driving new players from the 'Fore You Feed' to greens all around the country.In Australia, more adults play golf than any other sport, but it has often been seen by many as a sport played by older people and retirees.TikTok has totally changed the game. No longer par for the course, golf is now seen as competitive, inclusive, accessible and fun for a whole new generation."We’re seeing a fundamental shift in how golf is perceived in Australia," said Golf Australia CEO James Sutherland. "TikTok has opened the doors to a more diverse and younger audience, helping to break down outdated stereotypes and showcase golf as a fun, inclusive and social sport. It’s no longer just about tradition - it’s about connection, creativity and community."Wade Shipard, Global Sports Partnerships Manager at TikTok Australia and New Zealand, said: "TikTok has always been about shaping culture and bringing communities together. What we’re seeing with golf is a perfect example of how TikTok can make a sport more accessible - whether that’s learning a new skill, teeing up real-life connections with other players, or just having fun."Transforming the world of golfGolf participation in Australia is expanding rapidly, driven by younger players and women entering the sport in record numbers, like golf creator and PGA Associate, Portia Hill (@portia_lianagolf)."I'm so passionate about inspiring the next generation of female golfers to get outside and try something new," said Portia. "Seeing people like me playing golf on TikTok has given so many young women the confidence to pick up a club. It's not intimidating anymore - it's community-building, exciting and empowering."Golf Australia’s State of the Game 2025 report shows:more than four million Aussies played golf in some form in the last year.60% of new golfers in 2025 were women.41% of new members were under the age of 35; double the proportion of existing members.junior membership surged 18.2% in 2025, with the number of under 18-year-old members more than doubling in the last five years.Improving more than just your gameGolf is increasingly recognised for its mental, social and lifestyle benefits, motivating Aussies to pick up the sport for reasons beyond competition, like mother and golf enthusiast Sunny Long (@itssunnylong).Sunny said, "Golf has become such an important part of my life; not just for exercise and time outdoors in nature, but for the time spent together. Playing with my daughters has strengthened our bond over a shared passion that we all genuinely enjoy."According to Golf Australia, in 2025:73% of golfers reported a positive impact on mental health.76% of golfers said golf improves their social connection.top motivators for playing golf include fun/enjoyment (59%), being with friends (53%), and being outdoors (48%).The rise of #GolfTokFrom members‑only to everyone’s feed, creators and communities on TikTok are powering golf’s cultural comeback, like fitness trainer and golf coach, Sam Druce (@sdrucey). "TikTok has completely changed how I connect with other players," said Sam. "I’ve been able to share tips, build a following and turn my passion into a coaching platform. It’s created opportunities that just didn’t exist before."TikTok creator posts about golf grew 39% in early 2025 vs. 2024.8.7M+ #Golf posts and 1.4M+ #GolfTok posts globally on TikTok.Views on @australiangolf TikTok account increased 200%+ over two years.
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