The Discover List: Meet the 2026 TikTok Creators to Watch

TikTok is a global community where over a billion people come to connect, share their passions, and find inspiration. A springboard for discovery, TikTok creators show us every day that one spark can lead anywhere, from sharing new recipes to inspiring someone to find their new favorite hobby.Today, we're excited to reveal The Discover List 2026, a global showcase of 50 creators to watch across five categories: Educators, Foodies, Icons, Innovators, Originators. Featuring five standout creators from Australia and New Zealand, this year's Discover List are forging new paths for creativity and making an impact on TikTok and beyond."My goal has always been to inspire real change for our animals and the ecosystems they live in," said wildlife photographer Jeremy Drakeford of @jeremyfilmsthings. "Creating on TikTok has allowed my humble wildlife videos to reach a global audience. It has put Australian wildlife on the world stage and led to many real-life opportunities for me.”"Our product first sold out in 48 hours after we posted it on TikTok, and since then, the platform has given us the opportunity to share our brand with the world," said co-founders Xixi Liu and Allen Fu of @cheekyglo. "The platform has enabled us to hire dozens of people, move into a warehouse we once only imagined, support our families, and access opportunities that simply didn’t exist before."Want to learn more about each creator on this year's list? Check out The Discover List 2026 Lookbook HERE.Australia & New Zealand’s creators to watch are:Educators: @jeremyfilmsthings (Victoria, Australia) - Jeremy Drakeford is a wildlife filmmaker known for capturing moments of Australia's unique native animals. Through his content, Jeremy aims to educate and inspire his audience to protect the natural world by showcasing its incredible beauty.Educators: @stemwithm (Auckland, New Zealand) - Morgan McKeen is a science educator who blends curiosity, creativity, and hands-on learning through engaging STEM content. As a teacher, she uses her platform to make complex ideas accessible, playful, and relevant, connecting classroom science to real-world environmental action.Originators: @cheekyglo (Sydney, Australia) - Xixi Liu and Allen Fu are the co-founders of CheekyGlo, an Australian skin and haircare brand. Xixi is a creator and entrepreneur who shares her exciting journey as a bootstrapped beauty founder, while Allen is a seasoned entrepreneur and operator focused on building and scaling his ventures.Icons: @mrmelk_ (London, England) - Olly Bowman is an Aussie lifestyle creator, personality, and presenter who encourages his followers to think deeply and live joyfully by documenting his life in London. Whether discussing sober living, health and fitness, or positive psychology, Olly encourages his followers to live freer, happier lives.Educators fuel our sense of discovery, energizing our community to learn, build new skills, and broaden horizons, one inspiring post at a time. From making science fun and accessible to fostering a sense of wonder about the natural world, these creators inform, entertain, and invite us to join the conversation.@andreanovitaa (Tangerang, Indonesia) – Andrea Novita@byjacklynn (London, England) – Jacklynn Botwe@doctorwalesmd (Lagos, Nigeria) – Olawale Ogunlana@drjudithjoseph (New York, United States) – Dr. Judith Joseph, MD@jeremyfilmsthings (Victoria, Australia) – Jeremy Drakefod@kengo_book (Tokyo, Japan) – Kengo Kamijyo@oddanimalspecimens (Michigan, United States) – Charlie Engelman@pryscilla_lsm (México City, México) – Pryscilla Monroy García@ran_levi (Atlit, Israel) – Ran Levi@stemwithm (Auckland, New Zealand) – Morgan McKeenFrom acclaimed restaurateurs to passionate home chefs, Foodies share mouthwatering dishes and crave-worthy cuisine from every corner of the world, igniting new #FoodTok trends everywhere they go. These creators transport us through taste, leading us to discover bold new flavours or time-honored recipes — all brought to life with distinctive culinary vision.@2peoplecooking (New Jersey, United States) – Chuck and Hailee@afroecologica (Londrina, Brazil) – Alene de Godoy@cassiestokes1111 (Dublin, Ireland) – Cassie Stokes@lu.singluten (Almería, Spain – Lucía Martínez@munchin_mash (Cape Town, South Africa) – Wayne Chang@nabil_zemmouri (Paris, France) – Nabil Zemmouri@ramysoli (Dubai, United Arab Emirates) – Ramy Soli@rashadjonesbbq (Florida, United States) – Rashad Jones@salt_hank (New York, United States) – Henry Laporte@saute_with_trevor (Nairobi, Kenya) – Trevor WereThese creators need no introduction — they set the trends, build expansive communities, and redefine what it means to be a modern creative. Synonymous with TikTok culture and beyond, these Icons highlight the power of connection and inspiration.@drew_talbert (California, United States) – Drew Talbert@golloria (Texas, United States) – Golloria George@ireneswnd (Surabaya, Indonesia) – Irene Suwandi@izzipoopi (United States & Canada) – Izzi Allain@leanadeeb (Texas, United States) – Leana Deeb@madison.humphreyy (Texas, United States) – Madison Humphrey@mattovarini (Milan, Italy) – Matto Varini@mrmelk_ (London, England) – Olly Bowman@taryndelaniesmith (New York, United States) – Taryn Delanie Smith@yasmeen_alshafai (Riyadh, Saudi Arabia) – Yasmeen AlshafaiInnovators are pioneers who boldly chart their own course, turning fearless originality into a spark of inspiration. They bring a personal, inventive, and sometimes unconventional approach to their content, embodying an audacious spirit and offering a perspective that’s entirely their own.@assolyaa (Almaty, Kazakhstan) – Assel Sabyrzhankyzy@benedettaa.delucaa (Salerno, Italy) – Benedetta De Luca@brunchwithbabs (Connecticut, United States) – Babs Costello@calligraphilic (Cusco, Perú) – Paola Gallegos@definitelytai (Toronto, Canada) – Theophilus Taiwo Aladejebi@itay_bezaleli (Tel Aviv, Israel) – Itay Bezaleli@marvinroch (North Rhine-Westphalia, Germany) – Marvin Roch@missdarcei (Toronto, Canada) – Darcei Giles@sixspeed.official (Texas, United States) – Aamir Dassat@steppingthroughfilm (London, England) – Thomas DukeOriginators are entrepreneurs, inventors, and business owners who bring energy and imagination to commerce, enabling people to discover products in creative ways. From TikTok Shop to TikTok LIVE, they highlight that authenticity and personal storytelling can build loyal communities, transform lives, and elevate entire industries.@cheekyglo (Sydney, Australia) – Xixi Liu & Allen Fu@cheriekihato (Nairobi, Kenya) – Cherie Kihato@elysebreannedesign (North Carolina) – Elyse Burns@gweroz (Jakarta, Indonesia) – Ghina Eroz@hairanatomyuk (Birmingham, England) – Dominique Bogle@morrisonmade (Kentucky, United States) – Jeffrey Morrison@newmartina (Naples, Italy) – Carmen Fiorito@thebeautycrop (London, England) – Ning Cheah@tolthema (Johannesburg, South Africa) – Tamia Nontsikelelo@toystoystoys.uk (Liverpool, England) – Jane HastingsCELEBRATING CREATORS TO WATCHDiscover List 2026 creators are shaping trends, building careers, and reimagining what it means to be an Educator, Foodie, Icon, Innovator, and Originator — we are so excited to see what they accomplish this year and beyond. Be sure to follow their journey at #TheDiscoverList on TikTok.TikTok is a unique place because of our incredible global community, and the process for selecting creators for The Discover List 2026 was also community-driven. Our global team nominated creators, and we evaluated which creators have been making a significant impact on and off the app over the past six months. Measurement levers included (but were not limited to): video creations, views, account growth, likes, comments, interactions with followers, and content that has sparked global conversations.Photo credit for all creator images for The Discover List 2026 is: TikTok/Angella Choe @angellachoe