We believe that giving our community choice over how they experience TikTok is one of the best ways to empower discovery, connection and inspiration. From different ways to shape the For You feed, to a wide range of user settings, we're dedicated to building tools and features that help our community create the right TikTok experience for them. Today, we're sharing updates about giving our UK community more choice in how they experience ads on TikTok.Over the coming months, accounts aged 18 or over in the UK will gradually be able to sign up to a new ad-free subscription option, TikTok Ad-Free. For those who choose not to subscribe, they will continue to be able to use TikTok as they have been, with personalised ads.We have a set of in-app controls in Settings so that people can update their preferences anytime. TikTok Ad-Free subscribers can use these to change their plan, and users who have opted for the free version of the app can shape their ad personalisation experience.Importantly, regardless of whether people opt for TikTok Ad-Free or stay with the ad-supported version, their core TikTok experience won't change. People will still have access to all the same features, creators, and content that make TikTok unique.Supporting businesses across the UKAs well as giving our community more choice, we're focused on how we can continue to help UK businesses - particularly small and medium-sized enterprises (SMEs) - grow using our platform. Advertising investments on TikTok help UK SMEs generate hundreds of millions of pounds in revenue by reaching the right audiences at the right time, turning digital engagement into real-world growth*. This also adds to overall UK GDP growth**.By maintaining an ad-supported version of TikTok alongside our new subscription service, we ensure that businesses, like Welsh baker 'Ridiculously Rich' and beauty brands like Wonderskin and P Louise, can still reach the audiences that help them grow."Choice for our community and growth for UK businesses go hand in hand on TikTok. Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people greater control over their experience. Together, this ensures we continue to deliver real economic impact while giving our community the flexibility to engage with TikTok in the way that suits them." Kris Boger, TikTok's UK Managing Director.FAQSWho is eligible for TikTok Ad-Free and how much does it cost? TikTok Ad-Free is being rolled out over the coming months to our UK community aged 18 or over. The subscription costs £3.99 per month and provides an ad-free experience.Will I lose access to any features if I choose not to subscribe? No. Whether someone chooses the ad-free subscription or continues with the free ad-supported version, their core TikTok experience remains the same. All users will continue to have access to the same features, creators, and content.How does TikTok's advertising model support the UK economy? By maintaining an ad-supported version alongside the new subscription, TikTok helps UK small and medium-sized enterprises (SMEs) reach the right audiences. These advertising investments help local businesses generate hundreds of millions of pounds in revenue and contribute to overall UK GDP growth.Notes to Editors* In 2022 alone, UK SMEs saw an estimated £1.2 billion in revenue generated through their advertising investments on TikTok, with the food and beverage sector seeing the most significant impact.** According to a 2023 socio-economic impact report by Oxford Economics, SME activity on TikTok contributed £1.6bn to UK GDP in 2022 and supported 32,000 jobs.
Read moreEmpty