TikTok and ATP expand partnership through TikTok GamePlan, deepening fan engagement while growing its “On Tour With” creator program to more events worldwide.TikTok and ATP announced today an expansion of their global content partnership, utilizing TikTok GamePlan to deepen fan engagement, amplify player‑led storytelling and connect tennis fans more closely to the sport.The announcement follows last year's successful partnership that connected fans worldwide across in-app activity, elevated content, and engagement with creators. The effort saw an increase in tennis fandom on TikTok, with posts under #tennis increasing more than 25% during 2025. With this renewed partnership, the ATP and TikTok will work together to unlock new ways for fans to discover players, tournaments, and key moments across the ATP Tour, transforming tennis content into meaningful fan experiences that drive tune‑in and long‑term fandom.In 2026, the ATP hub, powered by TikTok GamePlan — a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real business results — will expand to cover all nine ATP Masters 1000 events and the Nitto ATP Finals, creating an all-in-one destination for fan content within the app, evolving into an always-on feature that follows the season’s storylines, including the Official PIF ATP Rankings.Since the partnership first started, the number of top 100 players on TikTok has nearly doubled. Additionally, the ATP and TikTok will continue to champion authentic, player-first storytelling by providing platform education to players, including the 2025 year-end No.1 Carlos Alcaraz (@carlosalcaraz), new TikTok creator Ethan Quinn (@ethanqu1nn), and rising star Zizou Bergs (@zizoubergs).Building on its debut at the 2025 Nitto ATP Finals, the ‘On Tour With’ creator program will also expand in 2026 to cover all ATP Masters 1000 and select ATP 500 events. The initiative brings creators behind-the-scenes at ATP’s marquee events, with access to content opportunities across media days with players and practice sessions, providing their audiences with a unique experience of the Tour. Twelve creators have already participated in the program across BNP Paribas Open in Indian Wells, Miami Open, Rolex Monte-Carlo Masters, Mutua Madrid Open and Internazionali BNL d'Italia.Andrew Walker, ATP Senior Vice President, Brand & Marketing, said, “TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energize fans, and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behavior, creating a central hub where fans can follow the Tour across the season.”“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection, and community," added Rollo Goldstaub, TikTok's Global Head of Sport, "Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access, and a dynamic destination that celebrates tennis both on and off the court."
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