Celebrating African creators in true style, we are excited to announce NIVEA (Beiersdorf) and inDrive as the official Title Sponsors of the 2025 Sub-Saharan Africa Awards, underscoring the growing influence of digital creativity and brand collaboration across the region. The annual awards will take place on 6 December 2025, in Johannesburg and will celebrate Sub-Saharan Africa's most inspiring and innovative creators who are using TikTok to educate, entertain, and empower their communities.As Title Sponsors, inDrive and NIVEA(Beiersdorf) will play key roles in amplifying creator recognition, supporting event experiences, and on-the-ground activations. NIVEA (Beiersdorf) will sponsor the Creator of the Year award, while inDrive will present the Storyteller of the Year award, both reflecting a shared passion for innovation, inclusivity and celebrating African voices making a global impact.Also joining the partnerships are Coca-Cola, Dis-Chem and PEP who come on board as Category Sponsors for the Food Creator of the Year, Social Impact Creator of the Year and Entertainment Creator of the Year awards , giving due recognition to creators who are shaping culture and driving positive change across the region.“We are proud to partner with great local and regional brands that support Africa's creative economy,” says Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa. “What excites us about these partnerships is the shared vision. These brands are making a conscious choice to invest in African creativity at a pivotal moment. They see what we see: that when we uplift creators, we strengthen entire communities and economies across the continent.”These partnerships reflect a shared vision to empower creativity and celebrate authentic expression across Africa. As we democratises creativity and give every voice a chance to be heard, we are committed to working with more partners who reinforce that mission through their own commitments to community, confidence, connection, and cultural celebration.Quotes from partnersNIVEA(Beiersdorf) sponsor for Creator of the Year Award“At NIVEA, our purpose has always been to champion real skin stories and the people behind them. Partnering with TikTok allows us to celebrate the brilliance and originality of creators across Africa who shape culture every day,” We continue creating spaces where all creators feel seen, supported, and celebrated, like our Glow Squad which brings together creators from all corners of South African culture” adds, Devashni Ganess, Senior Brand Manager Face Care at Beiersdorf South Africa. “South African creators are redefining beauty and reshaping global narratives, and we are proud to champion their influence.”inDrive sponsor for Storyteller of the Year award“We are delighted to partner with TikTok, as we share a long-standing relationship across the globe, including in the Sub-Saharan region. TikTok is a unique platform that enables us to engage with young audiences in a language and format that truly resonates with them. We extend our gratitude to the company for organizing The 2025 TikTok Awards Sub-Saharan Africa and congratulate all guests and participants on this remarkable event.” says Mikita Ponarin, Marketing Lead of inDrive Africa.Coca-Cola sponsor for Food Creator of the Year award"At Coca Cola, we believe in the power of sharing moments of real magic, and creativity is a big part of that. This partnership allows us to celebrate the incredible food creators who are using their talent to bring people together, spark inspiration and showcase the rich diversity of African culinary culture. We’re proud to help shine a spotlight on these voices and toast to their impact in communities across the region." says Ramokone Ledwaba, Media Director at Coca-Cola South Africa.Dis-Chem sponsor for Social Impact Creator of the Year award“A healthy life is a vibrant life, and that’s why Dis-Chem is proud to stand with the TikTok community in celebrating creators who inspire millions to express themselves, connect and live more empowered lives ,while driving meaningful social impact through the stories they share,” says Megan de Vroeg, Dis-Chem’s Marketing Manager Integrated Health.PEP Stores sponsor for Entertainment Creator of the Year award"Entertainment is a universal language that connects us all, and at PEP, connection is key to everything we do. We are excited to shine a spotlight on the Entertainment Creator of the Year, celebrating the incredible talent that turns ordinary moments into delightful ones that resonate with the diverse families we serve across Southern Africa." says Yoshlin Francis, Head of Customer, PEP
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