TikTok Partner Awards 2026: Recognise agencies delivering measurable growth and campaign effectiveness

Held under the theme “Strong Ties, Stronger Results,” the Partner Summit brought together Southeast Asia’s leading agencies to celebrate collaboration, performance, and shared success.TikTok today announced the winners of the first-ever Southeast Asia TikTok Partner Awards 2026, recognising agency partners across Southeast Asia who have delivered outstanding business results through strong collaboration, creative effectiveness and strategic alignment with the platform in 2025.The awards were presented at the TikTok Partner Summit & Awards, which brought together senior agency leaders from across the region to reflect the evolving role of partnership in driving performance, innovation, and long-term growth on TikTok.The Summit convened more than 200 C-suite and senior agency leaders from six Southeast Asian markets, underscoring TikTok’s continued commitment to strengthening agency partnerships and fostering collaboration across the region.About the TikTok Partner Awards 2026Held under the theme “Strong Ties, Stronger Results,” the TikTok Partner Awards honoured excellence across 10 award categories, recognising agency partners for both sustained business performance and outstanding campaign effectiveness across Southeast Asia. The awards were presented across two segments:Campaign-level awards, evaluated by an independent jury, spotlighted standout work that demonstrated creativity, effectiveness and business impact with brands. The jury panel include:Miranda Dimopoulos, Regional CEO, IAB SEA + IndiaAli Malik, Senior Brand Director, P&G BeautyAndy Gallagher, Head of Media, APAC, KantarGita de Beer, Chair, The Marketing Society and VP Marketing, HeinekenRowena Bhagchandani, CEO & Co-Founder, BLKJ HavasSulin Lau, Regional Head of Marketing, Brand, and Creative, GrabTom Maynard, Co-Founder, AmplifyVitya Vijayan, Global Head of Search and Social, M&C Saatchi PerformanceMadelene Ortega, Head of Global Agencies, APAC, TikTokAgency-level awards recognised partners for sustained performance and contribution to brand growth on TikTok, reflecting how agencies have helped brands unlock long-term value through strategic partnerships and execution."We work closely with agencies as true partners to turn creativity into meaningful business impact," says Yuke Hu, General Manager of Global Business Solutions for TikTok in Southeast Asia. "Together, we help brands reach new audiences, expand into new markets and unlock growth through new solutions, combining authentic storytelling with platform capabilities to drive sustainable growth."We’re honoured to be recognised as Branding Agency of the Year,” said Helen McRae, CEO, WPP Media, SEAPAT. “In today’s hyper-competitive attention economy, brands can’t just advertise, they need to lead culture. Our partnership with TikTok has enabled us to help brands do exactly that, by combining cultural insight, creator-led thinking, and consistent storytelling to build strong brands across Southeast Asia."Award categories and winnersCampaign-level awardsBest Consideration CampaignRecognising the campaign that most effectively influenced audience consideration and engagement.Regional winner (Southeast Asia): Omnicom Media Group Indonesia for WardahCampaign: Wardah SkinverseBest Creator CollaborationHonouring the most effective creator–brand partnership with outstanding results.Regional winner (Southeast Asia): Publicis Media Thailand for KnorrCampaign: Unilever Knorr Mashed Potato DIYBest Social Commerce CampaignAwarding the campaign that unlocked high GMV (Gross Merchandise Value) performance through LIVE strategies.Regional winner (Southeast Asia): Aleph Thailand for LA GLACECampaign: LA GLACE 28-Hour TikTok LIVEBest Apps CampaignHonouring the campaign that set the benchmark for apps performance on TikTok.Regional winner (Southeast Asia): Ecomdy Media for ABI Game StudioCampaign: ABI Game Studio - CookingdomAgency-level awardsBranding Agency of the YearRecognising agencies that delivered the strongest branding performance on TikTok.Regional winner (Southeast Asia):WPP MediaLocal winners:Indonesia: DentsuMalaysia: Omnicom MediaPhilippines: Publicis MediaSingapore: Omnicom MediaThailand: i-dac BangkokVietnam: Publicis MediaCommerce Agency of the YearRecognising agencies that drove the highest commerce impact on TikTok.Regional winner (Southeast Asia):Global TradeLocal winners:Indonesia: BuzzoheroMalaysia: Tec-Do 2.0Philippines: KlaiyaSingapore: NativexThailand: RisenovaVietnam: Ecomdy MediaPerformance Agency of the YearRecognising agencies that achieved outstanding non-commerce performance growth on TikTok.Regional winner (Southeast Asia):BlueMediaLocal winners:Indonesia: DragonwinMalaysia: Publicis MediaPhilippines: MediaDonuts by AlephSingapore: DentsuThailand: Convert CakeVietnam: Mega DigitalBreakout Agency of the YearRecognising newly onboarded agencies that drove exceptional growth on TikTok.Regional winner (Southeast Asia):Sitthasit & Co.Local winners:Indonesia: WezoneMalaysia: Coach CC Group Sdn BhdPhilippines: M-Commerce CorporationSingapore: M+C Saatchi PerformanceThailand: GmartVietnam: Zafago DigitalDigital Catalyst AwardRecognising agencies that delivered measurable results through technology, data, and automation.Top three winners across Southeast Asia:Boleh Dicoba DigitalWPP MediaOmnicom MediaGrowth Accelerator AwardRecognising agencies that accelerated client success through measurable growth and retention.Top three winners across Southeast Asia:YoupikZeno DigitalWe Go Together