More than 100 million creators went LIVE across Southeast Asia and Caucasus and Central Asia in 2025, reflecting TikTok's commitment to creator upskilling, meaningful engagement, and sustainable growthTikTok, the world's leading short-form video platform, recently held the TikTok LIVE Fest 2025 Offline Event in Phuket, Thailand, bringing together creative talent and communities from around the Southeast Asia (SEA) and Caucasus and Central Asia (CCA) regions.The celebration served as part of TikTok’s global initiative to acknowledge the growth of TikTok LIVE, the many LIVE creators across diverse content categories, and the rapid expansion of engaged viewer communities.#LIVEFest25Phuket: A Grand Regional CelebrationFollowing a global online competition in November and December 2025, with over 5 million creators across SEA and CCA participating, #LIVEFest25Phuket brought together over 200 creators from the region to celebrate the diversity of the TikTok community, spotlight cultural stories and communities, and honor outstanding LIVE creators.“TikTok LIVE Fest is more than a celebration—it is a platform that supports creator community growth through meaningful LIVE experiences. Through online competitions, LIVE creators connect with their communities and one another, emphasizing deep real-time connections and empowering every LIVE session as an opportunity for growth and self-discovery,” said Napattha Chavalitcheewingul, Creator Manager for TikTok LIVE in Thailand.Top performing creators from Malaysia that were recognized at #LIVEFest25Phuket, including:BossWan (BossWan88)Yuwei (yweii_9)Yumi (joppc1231)The night featured an electrifying set by Thai girl group 4Eve, bringing the vibrant energy of the TikTok community to the physical stage.Spotlight on Malaysia Talent: Yuwei (yweii_9)Yuwei is a premium music content creator of exceptional caliber, proudly honored as the 2-time consecutive Malaysia Champion 🏆 in the LIVE FEST Campaign. She boasts extraordinary vocal strengths, polished professional singing skills and exquisite musical expression 🎤, delivering consistently outstanding live singing performances with vivid stage presence and strong emotional resonance. Her remarkable vocal talent and engaging live broadcast style have earned her overwhelming audience appeal, high popularity and widespread acclaim across the platformTikTok LIVE: Empowering Communities through Real-time ConnectionThroughout 2025, TikTok LIVE recorded exponential growth, with over 100 million creators going LIVE across SEA and CCA, a 77% increase from 2024. Well over half of those creators used LIVE for the first time, a testament to the creator ecosystem driving momentum in the emerging Live Economy.Community participation also strengthened with LIVE generating over 134 billion comments, and Multi‑Guest participation reaching 1.1 billion guests."TikTok LIVE is proof that live streaming is no longer just a feature, but a core part of modern digital culture that connects people through creativity, community, and real-time interaction. Through LIVE Fest, we're glad to honor not just creators, but the unseen efforts, the supportive community, and the shared journey that makes every LIVE count," added Chavalitcheewingul.
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